Rubi Noire's collections are hand selected by our CEO Liyah Mai Leoni, to ensure our sunglasses are devoted to the latest trends that compliment your face, style and emotions.
Our sunglasses are then reviewed by a panel of consumer peers; not only for functionality and durability but heavily focusing on the feelings and emotions sunglasses stimulate.
" I believe behind every pair of shades, is a person with a story and connection that goes far beyond the purpose of just a fashion accessory." - Liyah Mai Leoni
In creating Rubi Noire, Liyah wanted to dig deeper into this theory, and asked consumers the question:
"How do sunglasses make you feel?"
Their answers were gathered to create story telling interludes that take us "Behind The Shades".
These short stories evoke the true emotion and core ethos of Rubi Noire.
